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Ruova

Hi, I'm Ruova
Ruova in a navy suit and burgundy tie
creator
Ruova in a bright patterned dress
host
Ruova in sunglasses and a floral top
stylist
Ruova smiling in a golden shirt
performer
Ruova smiling on a staircase in a red jacket
director

Creator. Host. Performer. One name.

This is the home of Ruova, the creative side of Favour Agbanusi. Watch the videos, read the story, then say hello.

See the feed Work with me
The feed

Start with a few favourites.

Rants, lessons, poems and outfits. Tap any card to land on Instagram.

Ruova Regulatory Authority carousel coverWelcome to Raddie 101 carousel coverWell, hello, I am Ruova carouselRants, Bants and Slants carousel coverFailure is data carousel coverThe Recital carousel coverRuoVibe carousel coverThe beautiful business of being me carousel coverThe permission trap carousel coverSo, who is this girl carousel coverGetting older, getting freer carousel cover
Ruova in a navy suitRuova in a cream jacket by the waterRuova in a striped shirtRuova in a camel coatRuova under string lights at duskRuova in a cowboy hatRuova in a yellow topRuova in a blue shirt
Watch more on @ruovaunofficial
Favour Agbanusi in a winter jacket in front of a red painting
Favour, flipped.
Meet Ruova

Hi, I'm Favour. Meet Ruova.

Spell Favour backwards and you get Ruovaf. Drop the F and you have my name online. Ruova is me with a camera pointed at the whole thing.

Some days that is a rant about something small that deserves a big reaction. Some days it is a pop quiz in a class I made up, a poem about a phone at one percent, or a ruling from my very official regulatory authority. The best days come with a great outfit.

I make it for the African North American community and the wider diaspora, and for anyone who appreciates a dry joke.

Raddie (noun)
A baddie who is also rad. I made the word up, and becoming one is the goal.
CreatorHostPerformerStyleCreative director
Work with me

Six ways to team up.

Brands, agencies and event teams bring me in for these. Pick the one closest to your idea and we will shape it from there.

01

Content Creation

Short videos, long videos, carousels and photos with a clear point of view, built around the people who will watch them.

02

Creative Direction

I set the look, the tone and the story, then guide every shoot, edit and post so the whole project feels like one world.

03

Brand Partnerships

Campaigns, activations and sponsorships where your brand and my community meet. One launch or a long relationship.

04

Creative Strategy

A brief becomes a concept, a message and a plan your team can run with.

05

On-Camera Performance

Commercials, branded campaigns and media productions. I arrive prepared, expressive and ready for direction.

06

Hosting

Panels, launches, cultural evenings and live conversations, moderated with warmth and good timing.

Say hello

Let's talk.

Fans, brands, collaborators and event teams all reach the same inbox. Pick who you are, write a few lines, and I will read it.

Just here to follow?Instagram is where everything happens. Planning a campaign or event?Use the form and tell me the idea.

I am reaching out as
Find me

Two accounts, one Ruova.

Main page
@ruovaunofficial

Unsupervised Unicorn. The videos, carousels and style all live here.

Open Instagram
Personal page
@ruovaofficial

Favour Agbanusi. A quiet corner with a few photos a year.

Open Instagram

On the way: TikTok, YouTube, Facebook and Substack, all under @ruovaunofficial.